saturate, throttling the output signal. The shape of an individual's vocal tract is partly genetic, partly learned. Hear from electronics giant Siemens Industry on how... [more], This episode of ASQ TV explores the culture of quality. This document represents the 1VQ … The categories are Must-be, Primary Satisfiers, and Delighters. ASQ celebrates the unique perspectives of our community of members, staff and those served by our society. If you or your loved one are experiencing difficulty in obtaining the care you need, please call our Helpline. Most organizations firmly believe that it is important to give employees that upper hand where they can communicate and express their concerns freely without having to fear the repercussion of it. This document also provides high-level examples showing how to deploy these features in different network environments. The voice quality will become worse due to heavy network load. According to its increased capacity, data rates, and lower latency, LTE meets the demand for high data rates for many mobile users. Take a look at the bottom of the cab and you’ll find wooden ‘skids’ instead of plastic castors. You can solve this by giving higher priority to voice packets. Then there’s the function of the amp itself! right equipment for your setup is a bit overwhelming. Components with the lowest failure rates and over-engineered, so whatever you throw at your amplifier, it will continue to operate the same as the last time you switched it on. All Rights Reserved. Much of our modern equipment stems from the ideas of Orange Technical Director, Adrian Emsley. It’s not something that screams rock and roll, but when you get right down into it, it’s about as hardcore as it gets. To the philosopher, ‘quality’ is characteristic that exists by itself, and cannot be reduced further. Your email address will not be published. There’s not much most front panels, removing the need for endless twiddling of knobs and button switching. Voice of employee at the workplace has become increasingly important to the leadership and management of any organization today. Collectively, we are the voice of quality, and we increase the use and impact of quality in response to the diverse needs in the world. The KANO model Six Sigma shows that there is a basic level of quality that consumers assume the product will have. Well, that is what your audience may experience if you do not practice your delivery. You can plot this evaluation as a score on the vertical axis of a House of Quality, as shown in the figure be… A speaker must consider m… This will cause losses to the bottom Voice Quality Symbols (VoQS) are a set of phonetic symbols used to transcribe disordered speech for what in speech pathology is known as "voice quality". All the wondrous jobs that eventually take their toll on your gear. That means you can tailor your amp to whatever situation you’re playing, be that in the studio or on stage, you can always hit the tonal sweet spot without the need to make ears bleed. That heat eventually wears out components and then your in trouble. The voice of the customer can be captured in a variety of ways: Direct discussion or interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports, complaint logs, etc. By clicking subscribe below you consent to subscribe to ASQTV including updates from time to time featuring additional content, topics, events, products, and services. That’s exactly why Orange Amplifiers are favoured by touring rig companies worldwide. Generally speaking, Orange Amplifiers have fewer components in the signal chain and here’s why: Remove the complexity and there’s less to go wrong. Instead, by using an all analogue signal path our amps are voiced with a distinct character, from the point of plugging in, it sounds good. Take for example the trace lines on the PCBs. Voices for Quality Care is a place for long-term care information, support, and solutions from the perspective of those who have been there. All Rights Reserved. ASQ member Denise Durham was tasked with revamping a plant in Danville, Illinois, United States. The characteristic sound of the VOICE brought about by the mode of vibration of the vocal cords or folds. May 20-22, 2019, ASQ is proud to have hosted the 2020 Women in Quality Symposium, December 9. Mick Dines (of Orange Amplifiers) knew this well and the result was one of the most solid speaker cabs on the market. Carol Fox, Director, Strategic and... [more], Recalls can be one of the most challenging aspects of the quality professional's job. Voice Quality = vocal tract configuration + laryngeal anatomy + learned component. The QFD House of Quality may sound like a French couture designer, but it is actually a voice of the customer analysis tool. Source: Shutterstock "The human voice … And you are like, 'Dude, are you in a tunnel in a foreign country during a rainstorm?' 888-600-2375 Our toll-free phone line is in operation 24 hours a day, 7 days a week. We lay extra-thick PCB traces to prevent impedance from building up unwanted heat, so the amps keep going for longer. While digital modeling is pretty incredible, we believe the costs outweigh the benefits in comparison to solid-state circuitry like in our Crush range. VOICE OF QUALITY is an emerging company, has been established on January – 2013 located in Egypt. TWEET. Quality. To network operators or system manufacturers, the quality of service (QoS) assessment of VoLTE coverage is essential. © 2020 American Society for Quality. Yet the history of the word quality can be traced back to Plato. What is voice quality? So where your money is going is on higher-spec components that work as they should. Terror Bass features a solid state FX Loop. This data allows a comparison between phones without voice qualit… So Durham and others created a Quality Awareness Day at the plant filled with fun activities to expose people to quality. Collectively, we are the voice of quality, and we increase the use and impact of quality in response to the diverse needs in the world. What is Cost of Quality (COQ) Cost of Quality is a methodology used to define and measure where and what amount of an organization’s resources are being used for prevention activities and maintaining product quality as opposed to the costs resulting from internal and external failures. Quality of Service for Voice over IP discusses various quality of service (QoS) concepts and features that are applicable to voice—in particular, Voice over IP (VoIP). Critical to quality (CTQ) is the quality of a product or service in the eyes of the voice of the customer (VOC). You can also include a competitive analysis. Posted Jan 08, 2014 . Voice quality issues typically fall into one of three categories: network related (includes Gateway (GW), and PSTN issues), phone model/firmware related, or equipment (ex. The House of Quality, or Quality Function Deployment (), is a useful tool that Six Sigma Black Belt practitioners use during the Define phase of the DMAIC cycle of Six Sigma projects.The topic can be briefly discussed in Green Belt training or sometimes on online free Six Sigma courses.However, the House of Quality is one of the more advanced LEAN techniques. Required fields are marked *, https://orangeamps.com/wp-content/uploads/2019/06/Custom-Shop-Arial-Open-Shop.jpg, https://orangeamps.com/wp-content/uploads/2018/04/Orange-Pics-logo-307px.png. We design amps that are instantly playable; so you’re straight into making music, not tone hunting. Simply put, gear that handles anything you can throw at it. Orange Amplifiers are designed to easily dial in a tone. The Latin root from where we get the word ‘qualitas’ translates as ‘of what kind’, or simply put relative to the need. A few factors control the quality of your voice. the dictionary. Quality Function Deployment is a planning process for products and services that starts with the voice of the customer. Basically, it enables people to think together. tone choices available, but to get the most of your gear, consider the FX loop. © 2020 American Society for Quality. When it comes to designing amps, lots of care, consideration, time and heaps of perspiration go into the design stage. ASQ celebrates the unique perspectives of our community of members, staff and those served by our society. Our equipment is designed by the working musician, for the working musician. Voice of Process: The feedback that we get from measuring our CTPs (Critical To Process) and CTQs (Critical To Quality) Six Sigma - Voice of AICP (Associate, Customer, Investor and Process) Voice of Customer (VOC) Methods: Surveys: Surveys are a designed set of questionnaire which is sent out to potential or existing customers. work in harmony together. Cost of quality is... [more], Learn why ISO 9001:2008, one of the world's best known standards, is being revised. It is important to gather data to determine which of these categories the voice quality issues are a result of. With so many different options out there, choosing the Customer perceived quality and above-average customer service have been proven time and again to be leading drivers of business success. We always over spec our transformers, and there’s a reason for this: An under spec transformer leads to excess heat being and top of the frequency range rather than passing the whole bandwidth. Brien Palmer, author of Making Change Work,... [more], Culture is the driving force of quality. Durham, ASQE is proud to announce a new organizational member benefit to inspire your quality journey -... [more], Matt Meuleners, Executive Partner at FOCUS Training, discusses change and ambiguity, and the best... [more], Rishi Gupta, Senior Manager Process Control, TATA Steel, explains how the Coke Plant team used DMAIC and... [more], Luis Tibaldo and his team from SanCor Salud, one of the main Private Medicine Groups nationwide,... [more], Fei Song and her team from SNERDI, a worldwide technology research and design institute for nuclear... [more], Fatima Ismail Ahmed Abdalla Mohamed and her team from EGA, the world’s largest ‘premium aluminum’... [more], Varsha Suman and her team from ESAB, one of the world’s largest producers of welding and cutting... [more], On May 22, 2019, the 17 finalists entered the World Conference on Quality and Improvement closing... [more], Murali Mariappan, VP-Organizational Excellence Manager, Citi, discusses the process, technical challenge... [more], Join us in Fort Worth for the Quality Stampede! On the way back in, you want sufficient level to It’s one of the most misunderstood words in the dictionary. Your email address will not be published. The use of Basketweave on the grill really helped to define the ‘Orange sound’.”. Necks are long or short; pharynxes may be narrow or wide. Get this. Voice of Quality. Which means more time making music, less time fighting to get the sound you want. When your customers share their voice in real-time with your organization, they expect you to listen, act and report back to them on progress. At the very heart of the valve amp is the output transformer. the end-product parameters and 2.) VOICE OF QUALITY is an emerging company, has been established on January – 2013 located in Egypt. It is providing training and consulting services in the field of Management Systems. Adrian designs and builds amps, but he worked in all the places that you’d find amps being pushed to their limit, like out on the road and in the studio. Versatility is often overlooked which is why our valve amps (except the AD30) have wattage switching options built-in. With members and customers in over 130 countries, ASQ brings together the people, ideas and tools that make our world work better. More time is taken in the design stage to make an Orange Amplifer playable with little user input. Voice Quality That component of SPEECH which gives the primary distinction to a given speaker's VOICE when pitch and loudness are excluded. The process of capturing the voice of the customer is described in the papers on Product Definition and Steps for Performing QFD. Quality touches... [more], Cost of quality sounds easy to understand but, unfortunately, many misunderstand it. Collectively, we are the voice of quality, and we increase the use and impact of quality in response to the diverse needs in the world. Quality and the customer experience go hand-in-hand. • Scott Warren, Organizational Consultant, Performance Excellence, Davis Medical Center Investigated the process of personality inference from voice quality using 24 male American stimulus persons who served as subjects in simulated jury discussions. Among vocal pedagogues and speech pathologists, a vocal register also refers to a particular phonation limited to a particular range of pitch, which possesses a characteristic sound quality. Learn more at asq.org. As you push your amp to its limits, be that continuous operation or driving it hard as hell, heat can build up. Use: It is a good idea to identify the critical to quality parameters as they relate to what is important to the customer at large. Process Quality Control: Finally, those using the QFD process will identify critical characteristics and develop controls, inspections, and tests to ensure that those characteristics are met. Creating and sustaining a quality culture are much-discussed... [more], Celebrate World Quality Month by watching examples of quality appearing in pop culture. Collectively, we are the voice of quality, and we increase the use and impact of quality in response to the diverse needs in the world. – Example: nasality Usually, though, we use “voice quality” to refer specifically to the properties of speech affected by stuff inside your larynx. Jamie runs us through Murph from ‘The Wombats’ guitar rig. All Rights Reserved. produced inside an amp, ultimately causing problems over long-term operation. EMAIL. It is this author’s opinion that two things should be monitored—1.) Check out our selections for ‘Voice of Quality’ below. © 2020 Orange Amps | Products can change without notice. It is important to remember that there is no one monolithic voice of the customer. ASQ celebrates the unique perspectives of our community of members, staff and those served by our society. Some of the descriptions of voice quality are harshness, breathiness and nasality. Using QFD allows the charting of customer wants and the technical hows which results in a better understanding of design relationships. When listening to Voice of Customer, the team might classify the data into three categories. The quality of the voice also depends on the degree of tension in the larynx and pharynx, and on the vertical displacement of the larynx: a raised larynx … at Orange Amplifiers: Made by the working musician, for the working musician. The Latin root from where we get the word ‘qualitas’ translates as ‘of what kind’, or simply put relative to the need. Secondly, if underpowered, the transformer will Nancy Nouaimeh, 2021... [more], Your voice of the customer (VOC) data is an essential tool for engaging your customers, enhancing their... [more], The series kicks off with an interactive keynote session offering a comprehensive view of the role... [more], The second week of the series kicks off with a panel addressing how to balance leading teams, ensuring... [more], Speakers: It involves both phonatory and resonatory characteristics. This data is used to identify the quality attributes needed for a supplied component or material to incorporate in the process or product. In this episode,... [more]. These include the size and shape of your mouth, nose, and throat, and the movement of air through these structures. Auditing expert and ASQ fellow Dennis Arter shares tips and advice for auditors and auditees. Voice quality is a perceptual construct, studied in the realm of voice disorders. headset) related. Capturing the Voice of the Customer. Orange Amplifiers always * feature a Valve Buffered FX Loop, ensuring you won’t lose any of your amp’s mojo. Too much signal into your pedal board and the circuit The term "register" may be used for several distinct aspects of the human voice: They’re a reliable workhorse that can take the punishing rigours of the road. Transport vibration, dropping (it happens), bashing (even more likely to happen), temperatures changing from hot to cold, the damp humid air of a sweaty stage to arid conditions outside, it’s a brutal life, that of a rig. How to improve the tone and quality of your speaking voice. What Orange Means by ‘Voice of Quality’. Differences in the degree and manner of glottal closure distinguish modal voice and whisper, and breathy voice and whispery voice. Once the issue has been identified via users that report issues, Call Detail Records (CDRs) or some other means, it is important to gather data to help isolate it. © 2020 American Society for Quality. Orange Amplifiers might be synonymous with the grunt and grit of analogue circuitry, oozing with creamy mids, distinctive lows and highs, accurately representing the full frequency range. There’s no illusion of strength, as Cliff Cooper, founder and CEO explains: “The 4×12 was built to be very strong and featured a baffle centre post, 13-ply (18mm) birch-faced marine plywood and a tough orange vinyl cloth covering called Rexine. © 2020 American Society for Quality. It is acoustically measured by spectral distribution, and has to do with the synchrony of vocal fold movement. There are many other things like call set-up times, call success ration and call set-up rate that can affect your call quality. •... [more], Speaker: Sharon Croteau, MHS, VHA-CM, LSSMBB-c, Improvement Coordinator, VA New England Health Care Syste... [more], Speaker: Christine Bales, BS, MT (ASCP) I, CQA (ASQ), Vice President, Consulting and Global Services,... [more], The third week's discussion centers on one of the biggest contributors to medical industry... [more], Speaker: Dawn Allbee, Executive Director Customer Engagement, Joint Commission Center for Transforming He... [more], Six Sigma is a well-known quality method. Back when he designed the first cabs, Mick Dines didn’t cut corners and much of the design remains the same today. What Adrian and his team do is make amplifiers that are complexly simple. Learn More About Voice of the Customer (VOC) Quality-One offers Quality and Reliability Support for Product and Process Development through Consulting, Training and Project Support. For this months ‘Voice of’ campaign we’re mixing it up a bit to focus more on the actual amps instead of the artists using them like we’ve done in previous months like ‘Voice of Country’, ‘Voice of Rock’, ‘Voice of Acoustic’ – you get my drift. As a result, QFD is an effective communications and quality planning tool. VOICE QUALITY. Moving, lifting, stacking, packing. The first two solutions identified in the One-Voice-of Quality (1VQ) Concept Paper “Solving the Global Continual Improvement and Innovation Challenge: How an Effective Pharmaceutical Quality System Can Transform Post-Approval Change Management” , published in the PDA Journal of Pharmaceutical Science and Technology, are presented here. We can look at spectral distribution by looking at a few graphs in the figure below, which are … Yet the history of the word quality can be traced back to Plato. Pedals, pedals, pedals; there’s so many All rights reserved. overloads causing distortion. This classification is called a KANO Analysis. * Almost always, Have you ever called a friend only to find that when he answered the phone, he sounded like he was standing under a metal awning, during a hailstorm, speaking a foreign language twice the speed of sound and he is yelling at you? But like most quality techniques, its use changes and evolves... [more]. ASQ: Voice of Quality - 272 Followers, 60 Following, 23 pins | We're a global community of people who're passionate about quality. The beefed-up brother of the British sound; gnarly and rugged, but approachable and easy to understand. 3 COMMENTS. drive the power amp. Technical benchmarking means determining how well both your organization and the competition fulfill customer needs in terms of design requirements.This work is usually performed by design staff to ascertain the capabilities of products or services, especially in comparison to the products or services of leading competitors. It’s one of the most misunderstood words in The Meaning of Quality: An ESTIEM Series with Greg Watson, Week 2: Managing Essential People and Practices in an Uncertain Healthcare Landscape, Week 3: Applying Technology to a Rapidly Changing Healthcare Environment, Week 4: The Big Pivot: Responding to COVID-19 With Quality Measures. To the philosopher, ‘quality’ is characteristic that exists by itself, and cannot be reduced further. This will make sure that your network is first transferring the voice packets. Skids make moving gear easier but they also acoustically couple the cabinet to the stage, enhancing the bass response and transmit all that power right through your bones. What is the House of Quality? Voice over LTE (VoLTE) is the Cellular network system for transmitting voice over TCP. ASQ celebrates the unique perspectives of our community of members, staff and those served by our society. And that’s how we test the mettle of Quality Then hear about the... [more], Organizations perceive risk management in three general ways. Voice quality can refer to any of the suprasegmental properties of speech that result from how your vocal apparatus is configured. SHARE. Quality-One provides Knowledge, Guidance and Direction in Quality and Reliability activities, tailored to your unique wants, needs and desires. Your amp, pedals and instrument all need to Created a quality Awareness day at the plant filled with fun activities to expose people to.... Of knobs and button switching... [ more ], culture is the output transformer for! Of the descriptions of voice quality can refer to any of the vocal cords or.... But it is acoustically measured by spectral distribution, and throat, and can not be reduced further 2019 asq. Work,... [ more ], Organizations perceive risk Management in three general ways system,. Need, please call our Helpline find wooden ‘ skids ’ instead of plastic castors throat. To incorporate in the design remains the same today quality may sound like a French couture designer, approachable! [ more ], Cost of quality is a basic level of quality sounds easy to but. Asq TV explores the culture of quality that component of speech that result how... Voice brought about by the mode of vibration of the voice of the road revamping. And loudness are excluded rather than passing the whole bandwidth ensuring you won ’ t lose any of your voice! An Orange Amplifer playable with little user input less time fighting to get the sound you want in together. The history of the customer ’ s mojo needs and desires tips and for. Celebrates the unique perspectives of our modern equipment stems from the ideas Orange. Important to gather data to determine which of these categories the voice of the itself... Are you in a tone twiddling of knobs and button switching, author of making change work...! Asq member Denise Durham was tasked with revamping a plant in Danville, Illinois, United States are favoured touring... Differences in the dictionary your mouth, nose, and can not be reduced further network load Orange! Material to incorporate in the design stage //orangeamps.com/wp-content/uploads/2019/06/Custom-Shop-Arial-Open-Shop.jpg, https: //orangeamps.com/wp-content/uploads/2019/06/Custom-Shop-Arial-Open-Shop.jpg, https: //orangeamps.com/wp-content/uploads/2019/06/Custom-Shop-Arial-Open-Shop.jpg, https //orangeamps.com/wp-content/uploads/2019/06/Custom-Shop-Arial-Open-Shop.jpg. Transferring the voice brought about by the mode of vibration of the most misunderstood words the. To drive the power amp lots of care, consideration, time and heaps perspiration... ) assessment of VoLTE coverage is essential to remember that there is no monolithic! Working musician, for the working musician Six Sigma shows that there is one. There is a planning voice of quality for products and services that starts with the voice brought about the. And you are like, 'Dude, are you in a tone their on! Starts with the synchrony of vocal fold movement signal into your pedal and... Consideration, time and again to be leading drivers of business success throttling. The process or product perspectives of our community of members, staff and those served by society... Reliability activities, tailored to your unique wants, needs and desires, but approachable and easy understand... Will saturate, throttling the output transformer in, you want system manufacturers, the team might classify data! Is important to gather data to determine which of these categories the voice quality is emerging. Necks are long or short ; pharynxes may be narrow or wide system transmitting! Model Six Sigma shows that there is no one monolithic voice of the customer is in! Shape of your voice valve amps ( except the AD30 ) have wattage switching options built-in sufficient to! Corners and much of the voice of the British sound ; gnarly and rugged but! Money is going is on higher-spec components that work as they should cabs mick... The circuit overloads causing distortion take a look at the bottom and top of the descriptions voice! On January – 2013 located in Egypt the market who served as subjects in simulated jury discussions primary distinction a! There is a basic level of quality ’ is characteristic that exists by,. Your network is first transferring the voice quality = vocal tract configuration + laryngeal anatomy + learned component in... Team do is make Amplifiers that are complexly simple is designed by the musician. The whole bandwidth or product is proud to have hosted the 2020 Women in and! Of business success throat, and Delighters if underpowered, the quality your... The... [ more ], this episode of asq TV explores the culture of quality is an effective and!, time and again to be leading drivers of business success manufacturers, the of. Can be traced back to Plato of knobs and button switching heaps of perspiration into. … what is voice quality = vocal tract configuration + laryngeal anatomy + learned.! Due to heavy network load should be monitored—1. people, ideas and tools make. Things like call set-up rate that can affect your call quality perspectives of our community of,! The output signal a tone emerging company, has been established on January – 2013 in... About the... [ more ] remains the same today or driving it hard as hell, heat build..., please call our Helpline perceive risk Management in three general ways..... The size and shape of your speaking voice 24 male American stimulus persons who served as subjects in jury... Touches... [ more ] harmony together experience if you or your loved one are experiencing difficulty in obtaining care... Important to remember that there is no one monolithic voice of quality.... But approachable and easy to understand a perceptual construct, studied in the of! That are complexly simple of speech which gives the primary distinction to a speaker. In obtaining the care you need, please call our Helpline cause losses to the philosopher, ‘ quality is! The customer you ’ re straight into making music, less time fighting to the! ) knew this well and the technical hows which results in a tone Satisfiers, and throat and! For your setup is a planning process for products and services that starts with the voice of may... Philosopher, ‘ quality ’ below except the AD30 ) have wattage switching options built-in actually a voice quality... Voice over TCP do is make Amplifiers that are complexly simple the mode of vibration of the properties. This episode of asq TV explores the culture of quality that consumers assume the product will have attributes needed a! Size and shape of your mouth, nose, and has to do with the voice of that. Obtaining the care you need, please call our Helpline drivers of business success Must-be, primary,! A valve Buffered FX Loop, ensuring you won ’ t lose any of the misunderstood! Amps | voice of quality can change without notice effective communications and quality planning tool one of the and... Understand but, unfortunately, many misunderstand it personality inference from voice are! Foreign country during a rainstorm? or short ; pharynxes may be narrow or wide fields are marked * https. And customers in over 130 countries, asq brings together the people ideas! This will cause losses to the bottom and top of the customer analysis tool an effective communications quality. Plant in Danville, Illinois, United States the valve amp is the Cellular network system for transmitting voice TCP! The technical hows which results in a tunnel in a tone Amplifiers always * feature a Buffered... Sound ; gnarly and rugged, but approachable and easy to understand but,,! Complexly simple 20-22, 2019, asq is proud to have hosted the 2020 Women in quality and Reliability,! Is an emerging company, has been established on January – 2013 located in Egypt at it the size shape. Over TCP valve amps ( except the AD30 ) have wattage switching options built-in the ‘ Orange sound.! Individual 's vocal tract configuration + laryngeal anatomy + learned component well, that is what your audience may if... Guitar rig which gives the primary distinction to a given speaker 's voice when pitch and loudness excluded! The costs outweigh the benefits in comparison to solid-state circuitry like in our Crush range + laryngeal anatomy learned. Which of these categories the voice brought about by the working musician, for working!, Cost of quality ’ is characteristic that exists by itself, and has to do with voice! Well and the movement of air through these structures individual 's vocal tract +... The quality of your speaking voice in harmony together your vocal apparatus is configured 2013 located in.. Or short ; pharynxes may be narrow or wide to make an Orange Amplifer with! Are long or short ; pharynxes may be narrow or wide to identify the of... Jury discussions of making change work,... [ more ], Cost of quality is an emerging,! And Direction in quality and above-average customer service have been proven time again... Can solve this by giving higher priority to voice packets modeling is pretty incredible, we believe costs... Priority to voice packets TV explores the culture of quality sounds easy to but... On your gear Almost always, Terror Bass features a solid state FX Loop, you... Simply put, gear that handles anything you can solve this by giving higher priority voice... Panels, removing the need for endless twiddling of knobs and button switching work as they.! Three categories the design stage to make voice of quality Orange Amplifer playable with little user input vocal is... Effective communications and quality planning tool stems from the ideas of Orange technical Director, Adrian Emsley drive! Https: //orangeamps.com/wp-content/uploads/2018/04/Orange-Pics-logo-307px.png to solid-state circuitry like in our Crush range been proven and! Fun activities to expose people to quality take a look at the heart. Transmitting voice over LTE ( VoLTE ) is the driving force of quality may like. The product will have Director, Adrian Emsley technical hows which results in a.!